Our Brand Partner the BMC launched the first ‘Mend Our mountain’s’ campaign in an attempt to raise funds to help repair some of the most well-used pathways in the UK which underpin our experience of the great outdoors. It was a call to action across the UK’s highest and most beautiful spaces; a warrior’s battle-horn blown from our tallest peaks which echoed down the valleys and roused the passions of a nation. The result exceeded expectation and raised over £100,000, ensuring increased access to some of Britain’s most popular peaks and provided support to outdoor preservation schemes across the country.
This time around the target is £1 million – a lofty goal by any metric. Here at Montane, however, we have never been ones to shy away from a challenge. We have rallied alongside our BMC partners, and pledge to donate 1% of website sales over the course of the year. Montane's Head of Marketing Terry Stephenson summed our aspirations:
We are pledging 1% of our website sales to this worthy cause, hoping to improve and preserve these magnificent places for years to come.
Mend Our Mountains highlighted the pressure which many national parks and public bodies are under. The UK’s love affair with its outdoor spaces is growing, and with that comes an even greater requirement for infrastructure and education. BMC's Hill Walking Development Officer Carey Davies recognised the importance of the brands' involvement in setting a standard for other industry leaders to take an active interest in preserving these environments:
“Having the support of Montane is a great boost for 'Mend Our Mountains: Make One Million.' The support of recognised
and trusted brands like Montane and other partners shows the outdoor industry is responding to this call and rallying round to do its bit for the places we all benefit from.”